Epic Games, LEGO partner to Build a 'Place for Kids to Play in the Metaverse'
Epic Games has announced they are entering a long-term partnership with The LEGO Group, with the goal of shaping the metaverse "to make it safe and fun for children and families". The digital experience is set to "give kids access to tools that will empower them to become confident creators and deliver amazing play opportunities in a safe and positive space".
“Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences. But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”
- Niels B Christiansen, CEO of The LEGO Group
Both Epic and The LEGO Group have agreed to three principles which will ensure the digital spaces they develop deliver engaging play opportunities safely:
- Protect children’s right to play by making safety and wellbeing a priority.
- Safeguard children’s privacy by putting their best interests first.
- Empower children and adults with tools that give them control over their digital experience.
“The LEGO Group has captivated the imagination of children and adults through creative play for nearly a century, and we are excited to come together to build a space in the metaverse that’s fun, entertaining, and made for kids and families.”
- Tim Sweeney, CEO & Founder, Epic Games
Source: Epic Games
In other news, Epic Games has been sued over the "It's Complicated" Fortnite Emote. Read more here.
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